Inalign's Blog

Now that the world is moving towards PDAs and the iPhone has made technology fun again, it made me wonder how Google was going to track all of the iPhone activity.

Try out the ESPN app. You can track scores, get all sorts of data through the web, but not necessarily through a browser. iPhone apps can phone home over the internet and connect to web services.

There’s nothing saying that Google can tell when I’m sliding from the MLB page to the NASCAR page. There’s a bigger discussion here about what happens when the iPhone becomes the device for connecting to the internet, in an app-friendly yet browser-free world.

Now, ESPN, and everyone else, can still send this click information to Google, via the Google Analytics for Mobile apps. Right here: http://code.google.com/apis/analytics/docs/tracking/mobileAppsTracking.html

Doesn’t look to hard, but definitely a bit more coding than just throwing the Google javascript tags in the footer of a .NET master apge.