Inalign's Blog

Remember years ago when companies were just getting into the ‘internet’ and they started to put their URL into every ad? Print ads, TV ads, whatever, their URL would show up.

Now, the change is to promote the iPhone app. Just another indicator that the iPhone is taking over the world.

For example, Pizza Hut now has an ad on TV that promotes ordering pizza via their iPhone app. The ad doesn’t even talk about pizza or why their’s is better-it just promotes a new convienent way to order. (As a side note, some of Apple’s iPhone TV ads show the Pizza Hut app as an option on the iPhone).

Ease of ordering is still king!

With big companies like Target, BestBuy, eBay, and Amazon all having iPhone apps, you have to start to wonder how much traffic is going to move from the traditional desktop browser to a mobile app.

Another strategy for mobile that seems to be gaining steam is the concept of the mobile-web application. Unlike an iPhone app, which is written specifically for the iPhone and downloaded from Apple’s app store, a mobile-web application runs in a browser on a phone.

The Safari browser comes installed on the iPhone, and Enterprise Rent-A-Car has a wonder mobile-web application than looks very nice in Safari and lets you, among other things, rent a car.

The added benefit of the mobile-web approach is that the same app could run on the Android or some other mobile device, and you don’t have to worry about developing code for one particular device.

Either way, what we’re seeing is more sales channels. Companies are giving consumers even more ways to order their products and services.