Understanding Social Media
I am constantly asked if Social Media works. Before I can say ‘Yes’ there is usually a requirement to explain what it is.
In a nutshell, it’s a way to get your message in front of more people, quickly.
Hopefully, by now, you’ve been updating your website on a regular basis. Social Media simply gives you other distribution channels to get out the same message, over and over again.
The most popular sites for this are YouTube, Facebook, LinkedIn, Twitter, and the Blogging software of your choice. Having elements of your message on these sites is a no-brainer. It’s quick to setup, and it’s becoming almost the def-facto standard to have a presence at these sites.
LinkedIn will connect to your Blog and display the titles of the your recent blog posts on your LinkedIn page. Again, just another way to get the word out there to multiple sources.
You’ll find more and more that people are searching in far more places than just Google. We have clients that are getting alot of traffic from their Facebook site, as well as their LinkedIn site.
So, people are clearly searching for products and services in more places than Google. The great thing about social media is that it puts companies and people into ‘groups’ and let’s you market to groups of people that have indicated that they’re interested in a certain product of service.
The group concept is what makes social media so social-people are opting-in for information.
Some other info that I found interesting about Social Media on a Social Media website (you could consider posting slideshows up here as well):
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
leave a comment