How Does Inbound Marketing Help A Company Build A List?

by Mary Green Jul 31, 2014

People Together-8Leads are the foundation of sales, without them there are no sales, so significant amounts of time and energy traditionally go into collecting leads to ensure revenue for running the business. 

The internet offers another place to seek out leads for your company.

In fact, for some people the internet is even better than live networking, but that requires skill and strategy. 

An online strategy that is helping companies like your own build their lists is inbound marketing.

While it is an intricate system, the results are impressive.

Companies using the system are reporting lead generation costing 62% less than traditional methods. 

How Does Inbound Help You Build a List?

The inbound marketing method helps build a list because it provides leads with the information they want and seek to make better buying decisions. 

Blogging Builds Lists

When using the inbound marketing method, every blog post will provide information your ideal buyer needs. In addition each post will end with a call to action, telling readers what to do next to get more information about how your company can help them. 

Calls To Action Build Lists

The calls to action, that should be all over your website, will lead visitors to landing pages where they can submit their information to learn more about the advanced information you offer.

These pieces are often eguides, webinars, or other quick pieces of information, available in exchange for their contact information. 

Strategy Makes A Difference In List Building

The inbound marketing system works well because it is a constant flow of information from your company to your prospect to answer their questions, guide them automatically through the beginning stages of sales, and educate them about your solutions. 

This system focuses deeply on how and when you offer certain pieces of information. Blog posts are public, then email allows you to provide deeper information that only interested prospects will want, each step adds to the next to result in lead generation and sales. 

Using this information alone should help you increase leads, but if you want to see a significant improvement give inbound marketing a try. We are available to answer your questions, or you can call to learn more about how we can help. 

Download Quick Tips For Inbound Marketing and Lead Nurturing